Social networking can do wonders for your brand. It gives you a new platform to announce promotions, specials and inform people of new developments within your company.

The ever-changing landscape of the internet sees a rise in online users wanting relevant information that is conversational rather than formal. Internet users want recommendations from people “just like them.”

To help MacheteMail users harness the power of social media, an extra functionality has been added to the footer settings, allowing you to add social media “widgets” to the footer of your newsletters.

This will encourage your subscribers to share your newsletters and recommend your company to their own social network , opening you up to a new world of potential clients.

All the major social network platforms – Digg, Myspace, delicious, Google share, Twitter and Facebook – have now been added.

To view this new feature, navigate your way into Advance Mode >> Settings >> Header/Footer Settings.  Click on the Email Footer heading and select “add social media links on all emails”.

Let your subscribers share your newsletter, and benefit from the exposure to new audiences!