We are currently working on a TV, print and viral campaign for the Cancer Association of South Africa, highlighting the danger of BPA in babies’ feeding bottles.

PA is found in polycarbonate plastics - used to make all sorts of household articles, including baby bottles. And this is where it most dangerous, because BPA molecules migrate into milk in the bottle, especially when it is heated or micro-waved.

When babies drink the milk, BPA molecules are absorbed into their bodies. The problem is that BPA acts as an artificial hormone, and can disrupt the baby’s hormonal development, leading to serious health problems later in life.

These include attention premature puberty, attention deficit and hyperactivity disorder (ADHD), obesity, erectile dysfunction, prostate cancer, breast cancer and ovarian cancer.

The crazy thing is that BPA-free bottles are available at most retailers. Parents just don’t know about the dangers!

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