Now that green shoots of economic recovery are starting to reappear after the bitter winter of recession, is your brand optimally positioned to take advantage? If not, now’s the time to take action. A Machete Brand Analysis can help you cut away the dead wood of old ideas and old-fashioned imagery to make way for new growth. Our customised analysis covers the following five essential checkpoints:

1. Your vision and values: are they still appropriate after the world’s financial projections have been turned on their heads? Are they understood, endorsed and internalised by your staff? Do they underpin your corporate culture? If not, you may be limping along without one of the most potentially powerful components of your brand.

2. Your target market: how precisely have you defined your customer base? Has it shifted over time as demographics change? Has its key drivers been fundamentally altered by the recession?

3. Your brand: is it still graphically relevant to your primary market? Does it need an evolutionary design tweak or a fundamental make-over to make sure you’re making an all-important emotional connection with your customers.

4. Your communication strategy: are you reaching the core of your market in the most efficient way? Have you considered the possible effect of an email marketing campaign? Have you looked at harnessing the power of the social media such as Facebook and Twitter?

5. Your website: is it up to date? Does it reflect your vision and values? Is it giving your customers valuable information or an enjoyable extension of your brand experience? Is it sticky enough to bring visitors back on a regular basis? Is it collecting a database of users for you to communicate with via email or SMS marketing?

For more information on a customised Machete Brand Analysis, click here.

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