Our swashbuckle is a precise graphic representation of a particular movement: a double cutting action, as might be performed with a machete if you were hacking your way through the jungle.
The movement starts with a backhand stroke rising up over your left shoulder and swooping down towards the right. Then it loops up over your right shoulder for a dramatic forearm down stroke finishing up just past your left hip.
Try it, swinging your arm easily through the air. Feels good, doesn’t it?
Put some rhythm and energy into it and you have a liberating new brand of party karate!
But the swashbuckle is more than a movement.
It’s a visual meme – a graphic representation of a simple but powerful idea.
And the idea is: to cut through the jungle of contemporary communications, you need the machete of strategic creativity.
The first stroke is left-brain, representing logic, planning and strategic insight.
The second stroke is right-brain, which is where creativity, originality and design come into their own.
Each is pretty useless without the other, if you come to think about it.
Where strategy and creativity intersect represents the ideal way to reach your target market, achieving maximum effect with minimum expenditure.
The fact that the overall shape of the swashbuckle resembles a heart is entirely accidental, yet filled with significance for the following reason:
Our mission as an integrated brand communications agency is to help clients create and maintain a pathway between the heart of their brand and the heart of their target market.
And as a heart-centred organisation, it’s not surprisingly something we feel very passionate about.