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How to Increase Revenue Growth by 28%*

Your sales pipeline encompasses every stage in your sales cycle - a visual representation of your sales prospects and where they are in the buying process, covering every action from initial contact through to closing. Though the sales process will differ from company to company,...

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How to Generate Sales-Ready Leads

Despite the fact that sales leads are the lifeblood of any company, focusing on quantity over quality, and having a funnel filled with cold and unqualified leads, can waste time and harm your business, while a focus on generating fewer, high-quality leads can improve overall...

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Sock-Puppets and Sabotage

If you have heard any political discourse over the past few months, you will have heard the phrase “white monopoly capital”, “radical economic transformation” and possibly even “economic apartheid”. Even President Jacob Zuma has been using them....

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The Facelessness of Facebook

With more than a billion daily active users, 32% of which regularly engage with brand pages, it’s no secret that Facebook is one of the most powerful social media marketing tools available today, and given its overwhelming popularity with consumers, it’s understandable that, as of...

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How to Brief Your Agency

With characteristic swagger, Mick Jagger gave Andy Warhol total freedom in designing a new album cover for the Rolling Stones in 1969. In the real world however, most agencies would prefer ‘the freedom of a tight brief’ which defines clear parameters for the communication of...

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