Unlike traditional marketing, Facebook provides many figures for marketers to dig their teeth into. Unfortunately, Facebook is disappointingly mum about ‘official’ average cost-per-click (CPC) and click-through rate (CTR). How do you find these industry-specific benchmarks, and how do your campaigns compare?
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Your sales pipeline encompasses every stage in your sales cycle - a visual representation of your sales prospects and where they are in the buying process, covering every action from initial contact through to closing. Though the sales process will differ from company to company,
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Despite the fact that sales leads are the lifeblood of any company, having a funnel filled with cold and unqualified leads, can waste time and harm your business. How can your business generate sales-ready leads, allowing you to focus on the leads that matter?
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In a recent study, analytic firm Flurry discovered that Americans spend an average of five hours a day on their mobile device. The digital revolution has driven the shift in focus from television, print and radio to social media and digital media, causing the effectiveness
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