[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]Self-driving cars, digital assistants and AI-driven copy-generating algorithms - technology is changing the world at a rapid pace. The latest update in the inexorable march towards automation is that Google plans to sunset their Expanded Text Ads (ETAs) by...
Read More
Google’s plan to remove cookies from its Chrome browser has led some digital marketing pundits to make dire predictions about the collapse of targeted advertising in a ‘cookie-less world’. This, of course, is nonsense....
Read More
And How You Can Beat Apple at Their Own Game: Apple’s new iOS 14.5 update — currently being rolled out to its iPhone and iPad users — has got digital marketers hot under the collar. Informed consumers are welcoming the changes to their mobile operating system, and...
Read More
In our last POPIA article, we looked at how personal information can be legally gathered. Now let’s turn to the question of how that data should be managed and stored in terms of the Act’s regulations....
Read More
The developers of GERU recently announced a major new update, bringing some serious improvements to the power and precision of this industry-leading predictive marketing software....
Read More
Almost everyone has experienced that eerie feeling of being stalked by a brand. You visit a website, and all of a sudden you’re seeing their ads everywhere. Even on Facebook! How does this happen? And how can you get the power of retargeting working for your...
Read More
Next month we’ll be discussing database best practices, including the new regulations for how data needs to be stored and protected. Managing your database and data subject records correctly is imperative under POPIA....
Read More
There is no doubt that a Facebook ad campaign can be extremely efficient at generating cost-effective new leads. So how much should you be paying? We look at how local results stack up against international Cost per Lead benchmarks, and then argue that Cost per...
Read More
You’ve no doubt heard about POPIA – the Protection of Personal Information Act. After a grace period of a year, the Act becomes legally enforceable on 1 July. Which begs the question: what do marketers need to do to get their house in order?...
Read More
Rabie Property Group's latest project, Bridgewater One, is a mixed use residential and commercial development forming part of the Ratanga Junction redevelopment at Century City and an unbelievable success story! In a mere two week period after launch, Bridgewater One had sold 80% of its units...
Read More