Though it’s been around for ages, Google My Business hasn’t always been an integral part of a businesses online presence. If they use it at all, many businesses fill in the bare minimum of detail, along with just one photo,...
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Machete Creative’s campaign for LX Living, a major mixed-use development in Lisbon, has won the International Property Award for Best Development Marketing in Portugal, and is one of only three entries to have been nominated for the prestigious Best in...
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As Bob Dylan once said, “For the times they are a-changin'.” Never has that been more true than in digital marketing - and property marketing in particular. Millennials are making their mark on property trends, with South African mortgage aggregators confirming...
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Self-driving cars, digital assistants and AI-driven copy-generating algorithms - technology is changing the world at a rapid pace. The latest update in the inexorable march towards automation is that Google plans to sunset their Expanded Text Ads (ETAs) by June...
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Google’s plan to remove cookies from its Chrome browser has led some digital marketing pundits to make dire predictions about the collapse of targeted advertising in a ‘cookie-less world’. This, of course, is nonsense....
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And How You Can Beat Apple at Their Own Game: Apple’s new iOS 14.5 update — currently being rolled out to its iPhone and iPad users — has got digital marketers hot under the collar. Informed consumers are welcoming the changes to...
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In our last POPIA article, we looked at how personal information can be legally gathered. Now let’s turn to the question of how that data should be managed and stored in terms of the Act’s regulations....
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The developers of GERU recently announced a major new update, bringing some serious improvements to the power and precision of this industry-leading predictive marketing software....
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Almost everyone has experienced that eerie feeling of being stalked by a brand. You visit a website, and all of a sudden you’re seeing their ads everywhere. Even on Facebook! How does this happen? And how can you get the power...
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Next month we’ll be discussing database best practices, including the new regulations for how data needs to be stored and protected. Managing your database and data subject records correctly is imperative under POPIA....
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