And How You Can Beat Apple at Their Own Game: Apple’s new iOS 14.5 update — currently being rolled out to its iPhone and iPad users — has got digital marketers hot under the collar. Informed consumers are welcoming the changes to their mobile operating system, and...
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In our last POPIA article, we looked at how personal information can be legally gathered. Now let’s turn to the question of how that data should be managed and stored in terms of the Act’s regulations....
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The developers of GERU recently announced a major new update, bringing some serious improvements to the power and precision of this industry-leading predictive marketing software....
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Almost everyone has experienced that eerie feeling of being stalked by a brand. You visit a website, and all of a sudden you’re seeing their ads everywhere. Even on Facebook! How does this happen? And how can you get the power of retargeting working for your...
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Next month we’ll be discussing database best practices, including the new regulations for how data needs to be stored and protected. Managing your database and data subject records correctly is imperative under POPIA....
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There is no doubt that a Facebook ad campaign can be extremely efficient at generating cost-effective new leads. So how much should you be paying? We look at how local results stack up against international Cost per Lead benchmarks, and then argue that Cost per...
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You’ve no doubt heard about POPIA – the Protection of Personal Information Act. After a grace period of a year, the Act becomes legally enforceable on 1 July. Which begs the question: what do marketers need to do to get their house in order?...
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Rabie Property Group's latest project, Bridgewater One, is a mixed use residential and commercial development forming part of the Ratanga Junction redevelopment at Century City and an unbelievable success story! In a mere two week period after launch, Bridgewater One had sold 80% of its units...
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We’d like to speak to the manager. Woolies has done it again, undercutting the little guy....
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You log onto Facebook, see a notification and click on it expecting to see that you’ve been tagged in another meme but instead you’re purposefully mislead into immediately signing away your personal data only to find that actually, no one has tagged you in anything...
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