24 Jan, 2019
Woolworths Back At It Again – Stealing Clicks & Content
We’d like to speak to the manager. Woolies has done it again, undercutting the little guy....
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15 Mar, 2018
What’s a Good CTR for Facebook? And How Do You Double it?
Unlike traditional marketing, Facebook provides many figures for marketers to dig their teeth into. Unfortunately, Facebook is disappointingly mum about ‘official’ average cost-per-click (CPC) and click-through rate (CTR). How do you find these industry-specific benchmarks, and how do your campaigns compare? ...
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15 Mar, 2018
How an Effective Pipeline can Increase Revenue Growth by 28%
Your sales pipeline encompasses every stage in your sales cycle - a visual representation of your sales prospects and where they are in the buying process, covering every action from initial contact through to closing. Though the sales process will differ from company to company,...
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15 Mar, 2018
Why Your Sales Team Need to Know the Difference Between Marketing and Sales-Qualified Leads
Despite the fact that sales leads are the lifeblood of any company, having a funnel filled with cold and unqualified leads, can waste time and harm your business. How can your business generate sales-ready leads, allowing you to focus on the leads that matter?...
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15 Mar, 2018
How Digital is Changing the Client-Agency Relationship
In a recent study, analytic firm Flurry discovered that Americans spend an average of five hours a day on their mobile device. The digital revolution has driven the shift in focus from television, print and radio to social media and digital media, causing the effectiveness...
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