Almost everyone has experienced that eerie feeling of being stalked by a brand. You visit a website, and all of a sudden you’re seeing their ads everywhere. Even on Facebook! How does this happen? And how can you get the power of retargeting working for your...
Read More
Next month we’ll be discussing database best practices, including the new regulations for how data needs to be stored and protected. Managing your database and data subject records correctly is imperative under POPIA....
Read More
There is no doubt that a Facebook ad campaign can be extremely efficient at generating cost-effective new leads. So how much should you be paying? We look at how local results stack up against international Cost per Lead benchmarks, and then argue that Cost per...
Read More
You’ve no doubt heard about POPIA – the Protection of Personal Information Act. After a grace period of a year, the Act becomes legally enforceable on 1 July. Which begs the question: what do marketers need to do to get their house in order?...
Read More
Rabie Property Group's latest project, Bridgewater One, is a mixed use residential and commercial development forming part of the Ratanga Junction redevelopment at Century City and an unbelievable success story! In a mere two week period after launch, Bridgewater One had sold 80% of its units...
Read More
We’d like to speak to the manager. Woolies has done it again, undercutting the little guy....
Read More
You log onto Facebook, see a notification and click on it expecting to see that you’ve been tagged in another meme but instead you’re purposefully mislead into immediately signing away your personal data only to find that actually, no one has tagged you in anything...
Read More
Unlike traditional marketing, Facebook provides many figures for marketers to dig their teeth into. Unfortunately, Facebook is disappointingly mum about ‘official’ average cost-per-click (CPC) and click-through rate (CTR). How do you find these industry-specific benchmarks, and how do your campaigns compare? ...
Read More
Your sales pipeline encompasses every stage in your sales cycle - a visual representation of your sales prospects and where they are in the buying process, covering every action from initial contact through to closing. Though the sales process will differ from company to company,...
Read More
Despite the fact that sales leads are the lifeblood of any company, having a funnel filled with cold and unqualified leads, can waste time and harm your business. How can your business generate sales-ready leads, allowing you to focus on the leads that matter?...
Read More