As our client base evolved during the early years of the 21st century, we acquired enormous depth of experience in the field of property development marketing, and are today recognised as one of South Africa’s leading specialist agencies in this area.
Having worked with development maestro John Rabie since 1996, our experience in this challenging industry has resulted in billions of rands in sales for various developers in both the residential and commercial sectors, throughout South Africa and Mauritius.
These include the Rabie Property Group, Signatura, Aquacor, Harries Projects, Greenfield Developments, Avon Chase, Pam Golding, Seeff, 2Futures, Redefine, Growthpoint, Nedbank, RMB and Investec.
Part of our success in this area is due the fact that we have a strong grasp of the particular dynamics of branding and launching developments, and in particular, the art and science of selling off-plan. This has seen some spectacularly rapid sales – such as the launch of the Matrix in Century City for Rabie, at which all 51 apartments were sold within 45 minutes!
Of course, this kind of success is not only the result of a great product, a good price point, and a carefully articulated pre-launch campaign. It is dependent also on the appeal of the destination brand and the trustworthiness of the developer brand.
This is where our long-term strategic planning and brand development skills help our clients to create aspirational addresses in the longer term, many of which have become landmarks in their own right, and continue to add value to buyers long after the initial sales process. These include mixed-use, mega-estates such as Royal Ascot, Westlake Estate, Burgundy Estate and Century City.
Our suite of development marketing services includes all of the specialist disciplines required for successful campaigns:
What we love about working in property development marketing is that it combines the best elements of brand and retail advertising disciplines.
When, to the satisfaction of developing a brand that is strategically sound and connects emotionally with the aspirations of the target audience, you add the adrenalin of a hard-hitting, response-orientated launch campaign, the result can be exhilirating – if not darn right addictive!
Architecturally accurate computer-generated images of the final product are essential building blocks in successful off-plan sales campaigns.
Virtual Reality technology allows for an immersive, three-dimensional experience of the completed project, and adds an incredible wow factor to launches.